Here is my final version of my personal logo. It’s very similar to the rough draft because I liked the design and didn’t really receive feedback so I ended up just going off of my own personal preferences.
The colors of the design are my own favorite colors and I went with a more modern, geometric look based on my own design preferences. I love logos that are inviting to the eye and interesting to look at. The amount of white space on the logo would make this one very easy to scale and place on a variety of background colors. The white in the letters and inner square should stay white but all of the rest of the white space could be made to be transparent.
I added in a few elements like extra blue lines and the smaller squares on the main black square to add a bit more texture and excitement to the logo. The earlier draft was bit too minimalistic. I also liked adding in the squares to try and even out the spacing of the letters since the first and last lines have three letters each while the middle two lines both have four letters.
Illustrator is a great tool that I only barely know how to work with. With that in mind, I chose to stick to fairly simple tools like the rectangle, shaper, type, and lines tools. I used the rectangle tool to make the black square. Using the type tool, I added in the letters of my name and the word “designs” in a sans serif font to make it a more modern look. I used the line tool to add in four lines (two black, two green blue) as accents that would fill the white space and add dimension to the overall logo.
I like this final product because it combines my favorite elements of design with a bit of my own personality and what I would like to do in the future.
This is my first attempt at my own logo. This was also my first time playing with Illustrator in over a year and a half. I drew on inspiration from logo design trends that play on simplicity and clean lines.
Here’s a really cool article you can check out to see what’s big in 2016 logos.
I chose the colors of black and white for simplicity and sea green is my favorite color. I used my middle name “Erin” instead of my last name “Dankberg” because I felt that it fit better with the design.
Professionally, I want to develop more skills in graphic design and feel that this is a solid representation of what I’d like my style to be. I love the recent trends towards flat, scalable logos. Additionally, negative space is a great way to experiment with different platforms for a design.
I created the design using the rectangle and type tools in illustrator. I started with a basic black rectangle and then used the type tool to write out my title. I changed the fonts to be all white (negative space) except for three iterations of “b” “r” and “i” which I put in sea green to spell out my first name twice. Then I used the line tool to draw another set of black lines to add dimension and then a green square to accent their intersection.
The initial design involved a circle with my initials in the center and some kind of floral background to the circle. This design was really cool in my head, but I unfortunately lack the Illustrator skills to make it a reality. I’m constantly finding myself drawn to art that uses negative space, geometry and bright watercolor patterns. My favorite colors in these are the strong blacks and reds that tend to contrast the happy pastels you often see. I would love to bring this to life in some of my own graphic design one day.
In the next draft I want to play with colors a little more and try and incorporate more feeling to the logo. Right now, it’s a little generic.
So why did I decide to spend an entire semester talking about my Future? Well to be perfectly honest, it’s because I’m graduating. As a 21-year old soon-to-be college graduate, the Future is a scary, exciting, looming, approaching, grey and fuzzy entity that will soon be my life. As of right now, January 14th, I have no idea where I will be living, who I will be spending my time with, or what my job will be.
Concur Technologies and The Walt Disney Company are the two front-runners for employment. That could change in a month. Concur has been an exemplary professional and exciting place to start a career. The internship program they offer is second-to-none and the team I work with is made up of some of the best people and role models I’ve ever met. Disney is a passion. Disneyland and Walt Disney World are where some of my fondest memories have been made. The first stuffed animal I ever owned was a Simba doll, which I still have. The College Program was a challenging, grueling experience that paid off in personal growth and development.
The West coast has always been home to me, despite having been born in Louisville, Kentucky. We relocated when I was 2. After graduating and leaving Pullman, Washington you’ll likely find me in Seattle or maybe somewhere in California. If I could pick anywhere in the world it’d be London. If a company asked me to relocate to Europe, I’d do it in a heartbeat.
Marketing and communications are my fields of study and my primary interests. My experience includes a variety of marketing aspects including analytics, event strategy, email campaigns, account-based strategy, and brand management. Additionally, I’ve worked in a recruiting role for the Concur internship program and as a tour guide helping to recruit new students to Washington State University.
I hope that gives you some clarity on who I am and where I’m going. Keep checking back here for more over the next four months.